Millward Brown

At Millward Brown, we’re passionate about brands. As a leading global brand and communication consultancy specializing in advertising, marketing communications, media and brand equity research, we’ve been in the business of brands for more than 40 years.

We’ve helped our clients build strong brands and services through research-based consultancy and today, we continue to push the boundaries of marketing research and brand consulting.

Our focus on all things “brand” is fueled by our clients’ expectations for success and our own appetite for challenge, insight, solutions and innovation. With 87 offices in 58 countries, we work with 90% of the top 100 global brands and as a result we truly understand the importance of both a global and local focus. From Europe to Asia to the Americas; automotive to technology; communications assessment to brand performance and marketing accountability; we’re there. We have the people, passion, portfolio and proven success to be trusted advisors in managing your brand assets.

Millward Brown, a global leader in marketing research, is well known for pioneering many of the industry’s most innovative research methodologies and techniques to assess and track advertising and brand performance.

Recognised as a leading authority in advertising, marketing communications, media and brand equity, Millward Brown is a valued adviser to leading marketers throughout the world. Millward Brown offers a full qualitative and quantitative research service in 50 countries working across a wide range of industries and categories. We help companies understand consumer demand and drive their brands and services forward at local, national and global levels.

Our commitment to innovation is grounded in an extensive research and development programme, robust validation, and an unrivalled knowledge management system.

Consumer Insight Services

• Brand & business strategy
• Brand & customer experience
• Consumer needs & values
• Creative development and campaign evaluation
• Market research
• Marketing accountability & brand valuation
• Media effectiveness
• ROI & forecasting

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